Our Services
We get in the trenches with you, typically in the following areas. If you have some other ideas, we're open to them.
🚀 Growth Strategy
What: We analyze your customer acquisition funnel, implement tracking systems, and develop actionable growth plans. This includes setting up analytics, optimizing conversion rates, designing referral programs, and creating retention strategies that deliver measurable results.
Why: Most startups fail because they can't acquire customers efficiently.
👥 Technical Hiring
What: We join your interview panels, conduct technical assessments, and help you evaluate engineering candidates. We create structured interview processes, develop role-specific questions, and tap our network to find qualified candidates for hard-to-fill positions.
Why: A single bad technical hire can set your startup back months and drain your runway.
🔧 Engineering Practices
What: We set up practical version control workflows, implement code review processes, and establish quality assurance protocols. We configure CI/CD pipelines, create testing frameworks, and document coding standards that work for early-stage teams without slowing them down.
Why: Poor engineering practices create technical debt that eventually paralyzes development.
🧠 Technology Selection
What: We evaluate build-vs-buy decisions, research third-party solutions, and recommend specific technologies for your stack. We conduct architecture reviews, identify integration opportunities, and create roadmaps that avoid common technical pitfalls while maximizing development efficiency.
Why: Technology choices have long-lasting implications for scalability, maintenance costs, and development speed.
📊 Metrics & Prioritization
What: We define your key performance indicators, build dashboards, and implement tracking systems. We analyze your business model to identify the metrics that actually predict success, then create prioritized action plans focused on improving those specific numbers.
Why: Without clear metrics, teams waste resources on initiatives that don't move the business forward.
🏄♂️ Team Culture
What: We create onboarding processes, develop communication protocols, and establish feedback mechanisms. We help implement specific practices like structured 1:1s, team retrospectives, and recognition systems that build a productive culture aligned with your company values.
Why: Culture problems are the silent killer of startups. They lead to miscommunication, conflict, and talent loss.
Your Unfair Advantage
Between us, we have 40 years of experience in the technology world. We've written the code, managed the teams, architected the systems, and steered the ships – from fledgling startups to the biggest names in tech. We've also been on both sides of the acquisition table, understanding intimately what it takes to build a company that lasts.
🧠 Technical Expertise
We've built and scaled software at every level. From kernel-level code to user interfaces, from monoliths to microservices, we've been there.
❤️ We Understand
Building a company is an intense, often isolating journey that touches every part of your life. We act as a sounding board, a strategic partner, and sometimes, a therapist.
⚡ Battle-Tested Wisdom
We've seen what works, what doesn't, and why. We've witnessed startups waste millions on unnecessary custom development and others struggle with inappropriate technology choices.
How We Work
We offer three clear engagement models that align with different startup stages and financial situations. Each model provides the same level of hands-on expertise with different compensation structures.
💰 Equity
For pre-seed and seed-stage startups, we work for equity instead of cash. We typically take 0.5-2% equity (standard vesting) in exchange for a defined scope of work delivered over 3-6 months, with ongoing advisory support.
📈 Rev Share
For companies with existing revenue, we take a percentage (typically 5-10%) of revenue growth for a fixed period (usually 12-24 months). We establish a baseline, then earn a share of incremental revenue above that baseline.
💸 Fees
For funded startups (Series A+), we offer monthly retainers ranging from $1k-10k depending on the scope and intensity of work. We create detailed SOWs with specific deliverables and success metrics for each engagement.
Ready to Transform Your Startup?
If you're building something that matters and looking for a partner who truly understands the journey, let's connect. We're interested in hearing about your vision and the challenges you're facing.
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